Bringing beauty Influencer,Camila Coelho on board for a lipstick collection created by her, Lancome ventured into Influencer marketing for the first time, last year. Fashion blogger and Influencer, Aimee Song, also launched her collection- ‘Song Of Style’ with a fashion e-commerce site, Revolve.
Source: Beauty Packaging
Alt Tags: Influencer Marketing with Camila Coelho
With big brands like Lancome, and Revolve entering into partnerships with these Influencers, there is no doubt that Influencer marketing is now becoming an integrated marketing strategy. Camila Coelho boasts of a 7.9 million-strong Instagram following, while Aimee Song has 5.2 million followers on the platform.
Source: Talking With Tami
Alt Tags: Influencer Marketing Campaign
Working with Influencers comes with a whole range of perks. Influencers are content creators, who can work as endorsers for your brand. Since Influencers are well-versed with their niche, bringing them on-board adds value to your brand. By partnering with Influencers, you are getting access to their followers, as well.
Now that you know all the perks associated with working with Influencers, you need to get started with finding the right Influencer or set of Influencers. Influencer marketing partnerships involve investments in terms of time, money, resources and efforts. You need to do it right to get the return on your investment.
If you want to find the right set of influencers for your brand, you can follow this step-by-step strategy that we have created for you-
Identify Your Business Goals
Unless you are clear about what your goals are, you will not be able to find the right Influencer or set of Influencers to work with. So, to get started, gain clarity on what your business goals are.
Is it to create awareness about your brand? Do you want to bring more customers to on-board? Or do you want to engage potential customers on social media platforms?
Your business goals will play an important role in determining as to, with whom you should collaborate and what kind of partnership you should look into.
Keep Your Target Audience In Mind
Keeping your target audience in mind is as important as having a clearly defined goal. Instead of making a shot in the dark, you should create strategies based on your audience. Your target audience determines what kind of content you present them with, across digital platforms. As such, when you are trying to find Influencers to collaborate with, you need to keep your target audience in mind.
If you want to find the right Influencer for your brand, you should have a good idea about your target audience. After all, it is important that your audience is responsive to the Influencers that you partner with. All your time, money and efforts would go in vain if a particular Influencer is not able to bring the expected impact.
Develop a clear idea about your target audience. Accordingly, find Influencers who your target audience will easily associate with.
Start Exploring Influencer Marketing Platforms
Start looking for niche Influencers on Influencer marketing platforms. Aer Media provides influencer marketing solutions for brands to discover Influencers across niches and industries. This will save you a lot of time and effort!.
The Influencer Suite by Unbox Social allows you to explore lists of Influencers across platforms and niches. The good thing about this Influencer marketing platform is that it lets you curate lists of Influencers based on insights.
Unbox Social’s Influencer Suite is your go-to Influencer marketing platform for finding content creators that will align with your brand and appeal to your audience.
Pick The Right Influencers
Finding Influencers is not a difficult task. The real challenge comes when you have to pick the right Influencer for your brand.
While picking an Influencer for your brand, you have to keep many things in mind. First and foremost, find out an Influencer who specializes in your niche. If yours is an F&B brand, there is no point in getting beauty Influencers to partner with your brand. Be very mindful of the niche or specialization of your Influencer partners.
Secondly, you need to be well-aware of the level of impact that these Influencers are bringing upon the target audience. If you are selecting Influencers on the basis of the size of their follower base, you are making a mistake. The follower sizes are vanity metrics and relying on these numbers alone, will not give you the real picture. The right way to measure the impact of an Influencer is by looking at their engagement rates.
The Influencer Suite by Unbox Social not only provides you with a list of Influencers but also provides you with important information about them. This tool provides you with important details about Influencers, including niche, engagement rates, follower sizes, and average interactions.
Using this information, you can decide which Influencers will be ideal for a partnership with your brand. With the Influencer Suite provided by Unbox Social, you can make well-informed and well-thought-out decisions about whom to build a collaboration with.
Once you have found the right Influencer for your brand, you need to approach them with what you are offering. After you arrive at an agreement with your Influencer partners, you can send detailed campaign briefs with the help of Unbox Social’s Influencer marketing platform. This tool will also allow you to monitor the progress and performance of your Influencer partners.
Summing It Up
Influencer marketing campaigns can only be successful as long as you have the right set of Influencers on board. If you want to find the right Influencers to market your brand, you need to follow these steps:
- Be clear about what you want to achieve through the Influencer partnership campaign
- Understand the likes and preferences, hopes and expectations of your target audience for better clarity
- Find out a good Influencer marketing platform to look for the right set of influencers for your brand
- Pick the right set of Influencers by analyzing them on the basis of their engagement rates as well as interactions
Title Tag: How To Find The Right Influencers To Market Your Brand
Description Tag: Influencer marketing campaigns can take your brand to the next level. But the real challenge is to find the right set of influencers for your brand. Read on to know how you can pick the right influencer (s) for your brand.