L’Oreal Paris Crystal MicroEssence launch Case Study


The Challenge

How do you launch a highly evolved skin care product and make it relevant to the basic Indian consumer to instantly adopt it into her skin care routine?

The Strategy

We developed the L’Oreal Paris skin care influencer marketing strategy for their new launch – Crystal MicroEssence. The plan focussed on creating an high buzz, relevance and advocacy for the brand using the power of a high volume of beauty first influencers.

To attract attention, generate intrigue and buzz we selected a mix of 400+ Youtubers in a first of its kind to come together and share their review on this unique new product, its features and result. These influencers were chosen from across the country, creating content in English, Hindi and Regional languages.

Backed by stunning content by India’s leading 30 beauty instagrammers, & purchase links through stories we created a splash driving the product to become an instant Bestseller on all its partner ecommerce channels.

The combined YT and IG strategy built advocacy, imagery & conversion for the brand making it one of the strongest influencer driven launches of 2020.

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Who did we work with?

Our expertise lies in selecting the perfect fit of influencers for your campaign, driving the best content with optimum engagement. Hence we work with select influencers from across the pyramid of influencers and across several niches / verticals to deliver on your brief.

25 mega influencers

content creators

beauty youtubers

70 macro influencers



400 micro & nano influencers

beauty youtubers

beauty & fashion instagrammers

the results

500 influencers created 670 pieces of content reaching 44 Million people